Complex redesign projects
The art of successfully redesigning a website or app is often underestimated in terms of the skills and planning that are required to ensure sucess.
This is an area where there often needs to be much soul searching by the stakeholders to ensure that there is alignment in terms of business priorities as well as degrees of preservation and protection of the existing digital product.
Some examples of key considerations are listed below:
- Which of the current content and functionality is to be retired?
- Of the content that is to be retired is there a direct replacement and if so what job does it need to do?
- What new content and functionality will we prioritise for the first and subsequent releases?
- Are we going to a bold new approach or a more tactical cautious refresh (or somewhere in between)?
- How do we protect/improve our client's position from a search engine optimisation perspective?
We've certainly earned our stripes in terms of successful re-design projects implemented and of course our customers have reaped significant rewards as a result.
